Don't make me think (Kruger)

Don’t make me Think

Steve Krug’s ‘Don’t make me think’  is a classic in the world of web design. I recently pulled the 2006 print from my book shelf to give it a (first) read. And it was worth it!

This is what stayed with me the most (ordered by chapter):

  1. Don’t make me think

    – Remove as much as possible the ‘question marks’ (Where am I, Where can I find, What does this mean
    – Make things self-evident, or if this is not possible, self-explanatory

  2. How we really use the web

    – We don’t read, we scan. (I like this analogy: web users tend to act like sharks: they have to keep moving or they’ll die)
    – We satisfice (choose the first reasonable option)
    – We muddle through
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